Marketing And Seaside Restaurants
by
Rohdes
Promoting business often now means something called search engine optimisation. Somebody somewhere must have coined this phrase which simply means how we can get our website more attention!
It’s any marketing persons dream to find the Holy Grail of getting maximum publicity for least cost. Sometimes it happens by accident and even silly internet postings can go viral and link a product thereby attracting millions of viewers.
But luck is rarely the answer and other ways must be thought of. All the social chat rooms which were meant to help individuals meet and friendships expand now seem to have an undercurrent of advertising with links to commercial enterprises.
Sometimes disasters can bring good fortune in its wake. Many years ago a section of sea cliff was rapidly eroding to the point where several houses and a restaurant had to be abandoned as they very slowly began to slide into the sea.
This particular restaurant was a relatively new business and unpopular with the locals who preferred the other old established restaurant further inland.
Neither restaurant were greatly successful and the locals never understood why the new restaurant had appeared until they noticed the menu and prices were designed to significantly undercut the established one and bring in the straggle of regular walkers and holidaymakers.
The sliding of the newcomer restaurant lasted for three years before it eventually fell into the sea and during that time the old restaurant did a roaring trade with the thousands of sightseers who had in some cases travelled half way across the country to witness it collapse.
As the saying goes; one man’s fortune is another man’s loss, or maybe that is the other way around.
Luck in the shape of disaster does not come along too often and usually promoting a business requires serious marketing skills and a healthy budget.
Small business people with small profits are naturally very wary of spending money on advertising as it is an extremely difficult matter to gauge the cost effectiveness of an advertisement.
On the other hand, improving the looks and the status of the web site is often much easier to gauge and is a permanent improvement as opposed to a one-off newspaper advertisement which ends up as tomorrows firelighter.
Computers today make it easier for people to communicate and keep in touch without necessarily having to meet-up. Some would argue that it is possible to work in a company and work from home only to meet up once a week or once a month.
In reality very rarely does this work. It may cut out a lot of costly commuting time and trouble but in most cases face to face meetings with colleagues and customers gives better motivation to all concerned.
For this reason the person living and working in London should employ the services of a good, reliable and experienced
SEO Company London
to promote their web and insist on regular face to face meetings to get a full understanding of where their money is going.
For an SEO Company London look no further than neotericuk.co.uk
.
Article Source:
Marketing And Seaside Restaurants
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